Adsense settlement invalid traffic deduction is as high as 100%, and Google’s advertising ecosystem will be greatly affected

In September 2025, the AdSense Encyclopedia editors launched a data test on a batch of accounts. Below, we only show the final settlement deduction data for three different accounts from this batch. Due to commercial protection, we cannot display the details of all test accounts.

This time, we used the same test plan to test seven different accounts. The invalid deduction data was very serious, with the highest invalid traffic deduction rate reaching 99%.

As shown in the figure below, from September 1 to 30, 2025, AdSense content advertising revenue was $2,179, and invalid traffic deductions were $2,176.

Then we look at the settlement data of another account. The deduction ratio of invalid traffic is also around 99%, as shown in the figure below.

The third account, as shown below, has an income of HK$1,574 and an invalid deduction of HK$267. This deduction ratio is still much lower than the two adsense accounts above.

Due to the ongoing upgrades to the Google AdSense ecosystem, subsequent ad monetization activities will be reshaped.

Any form of fraudulent, invalid traffic, or ineffective ad campaigns will struggle to survive. Of course, more intensive and costly countermeasures are not ruled out. This article concludes here. For more information on AdSense, please visit our website at ggadsense.com

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